Social By Ci
Authentic Content Creation
Strategtic Brand Elevation
About Ciara austin
Hello! My name is Ciara (Ci) and I am Social Media & Brand Marketing Strategist based in Los Angeles, California.
My background is unique, combining a degree in Theater from Skidmore College with extensive experience as a Social Media & Brand Strategist for major companies like Whole Foods Market, FanDuel, and Jack in the Box. As a content producer, I've produced compelling content for over 300 businesses. I know what it takes to get people talking and make genuine connections that spread the word about products and industries people love.
Beyond Social By Ci, I'm also the founder of Sounds By Ci, a wellness business dedicated to fostering community through intentional wellness events and transformative sound meditations. My passion for community and connection extends beyond the digital realm, creating meaningful experiences that resonate with individuals both in-person and virtually.
I'm excited at the prospect of embarking on a journey of collaboration, growth, and storytelling with you. Let's elevate your brand together – because your success is my success.
Professional Work Experience
Social Media & Brand Marketing Strategist
SocialByCi.com
2013 - Present
Wellness Facilitator, SoundsByCi.com
2022 - Present
Social Media Manager,
Jack in the Box
2022 - 2023
Social Media Producer/Editor FanDuel / TVG Network
2017 - 2022
Marketing & Community Liasion
Whole Foods Market
2017 - 2016
Brand Ambassador, America's Best Racing
2015 - 2014
Specializing in creating strategic social media and branding solutions for a variety of businesses and marketing campaigns. By utilizing data-driven analytics and creative storytelling, I develop engaging narratives that foster engagement boost sales, and build meaningful connections across digital platforms
Developing and providing transformative experiences through therapeutic sound baths, breathwork, and mindfulness practices. I specialize in tailored wellness programs for individuals, corporate, and community settings, crafting immersive experiences that foster healing, connection, and personal growth.
Managed comprehensive social media strategy and creative direction for a major fast-food brand, serving as a critical liaison between internal teams and external agency partners. Oversaw brand voice, influencer partnerships, and strategic content development across owned, earned, and paid channels while ensuring consistent brand messaging and strategic alignment.
Developed and executed innovative social media strategies for a complex media platform in the horse racing industry, creating content that expanded audience reach across multiple digital channels with a following of over 500K. Bridged television and social media through strategic content creation, leveraging post-production tools and analytics to drive engagement and brand awareness.
Oversaw the strategic development of content and community engagement for a prominent national grocery brand. Skillfully designed social media campaigns that showcased the brand's mission, worked collaboratively across various departments, and fostered robust industry partnerships to enhance customer connections.
Spearheaded comprehensive brand development and fan engagement strategies for thoroughbred racing in Southern California, cultivating a dynamic network of local businesses and influencers. Expertly crafted compelling online content and managed strategic events to expand awareness and passion for the sport, bridging traditional racing culture with contemporary audience interests.